Sellers Reserve · In collaboration with Cindy Chin | Real Brokerage OC
23 Residences. One Coordinated Strategy. A Clear Path Forward.
Proposal
A Strategic Sales, Marketing & Inventory Disposition Proposal
Property
126 N New Avenue, Monterey Park, CA 91755
Proposed commencement
November 9, 2026
Atmospheric image · Authentic Whitmore Villas photography to be inserted
23
Residences available for disposition
3
Primary buyer markets
18 days
Initial tender campaign
1
Coordinated sales and marketing strategy
Property details as published on the Whitmore Villas website; to be verified against the developer's inventory schedule.
The challenge is not simply to generate more exposure. It is to generate the right exposure, to the right buyers, through the right sales process.
Holding-cost exposure calculator
+30 days
—
+60 days
—
+90 days
—
+180 days
—
Illustrative only · Uses the figure entered above · No actual project costs assumed
Speed and pricing must be evaluated together.
| Conventional approach | Sellers Reserve methodology | |
|---|---|---|
| Buyer market | Individual owner-occupiers | Portfolio, small-portfolio and individual buyers |
| Sales mechanism | Open-ended listing | Defined tender and auction dates, then negotiated sales |
| Buyer urgency | Little reason to act now | A genuine decision deadline |
| Messaging | Home features | Investment opportunity and modern living, by audience |
| Reach | Local portals | Local, national and international capital |
| Accountability | Activity reporting | Phase-by-phase results reporting |
This is a comparison of methods, not of people. The limitation has been the approach, not the effort.
Phase One · 23 residences · 18-day campaign
Select a phase to explore it.
Each phase expands our addressable market while preserving the value of the marketing investment already made.
A candid note on pricing
Portfolio buyers may require pricing concessions relative to individual retail sales.
That trade-off is weighed against holding costs, time and certainty. The developer retains full control over acceptable pricing and terms — no offer is accepted without your approval.
Days 1–4
Launch, investor outreach and buyer qualification
Days 5–10
Portfolio inspections, information memorandum distribution and due diligence
Days 11–15
Investor engagement, negotiation of commercial terms and contract preparation
Days 16–18
Final submissions, purchasing capability verification and tender closing
At the predetermined closing date and time, buyers submit complete purchase offers using approved contract documentation.
The developer assesses offers against predetermined commercial criteria — price, terms, financing and certainty.
Where an acceptable offer is received, the objective is prompt contract execution. Escrow and closing follow on agreed terms.
Categories describe the target market. No specific institution's participation is implied or guaranteed.
Primary · Direct outreach
Support · Materials & media
Conversion · Qualification
One portfolio
A
B
C
D
A disciplined strategy does not depend on a single outcome. It is designed to respond intelligently to the market.
Portfolio A
6
residences
Portfolio B
6
residences
Portfolio C
6
residences
Portfolio D
5
residences
Final groupings will be determined by unit configuration, location within the community, marketability, pricing and the investor demand identified in Phase One. Six is a working allocation, not a proven optimal size.
All auction procedures and contract terms are subject to approval by the responsible brokerage and legal counsel. Contingency terms will reflect the final lawful transaction structure accepted by buyers.
Passive negotiation
One buyer at a time negotiates from the asking price. Time on market works against the seller.
Active price discovery
Multiple qualified buyers compete against a deadline. Market value is established through active participation — protected by the reserve.
Conceptual diagram. Auctions do not guarantee higher prices; reserves protect the developer if bidding does not reach an acceptable level.
Audiences
One enquiry
Captured, qualified, segmented
Operates throughout
Local
Monterey Park, San Gabriel Valley, Los Angeles County and Southern California.
National
Residential investors, family offices, developers and acquisition groups across the United States.
Global
Qualified international purchasers reached through established professional and investment relationships.
Cindy Chin's contribution
Chinese-speaking buyer engagement, Greater Los Angeles and Orange County relationships, and international connections — directly relevant in Monterey Park and the San Gabriel Valley.
Sellers Reserve China Gateway
An emerging Sellers Reserve marketing capability for Chinese-language campaign assets and cross-border outreach, currently in development.
All marketing will comply with fair-housing requirements and applicable international transaction regulations.
Cinematic content · the auction event
Michael Mahon conducting a Sellers Reserve auction — the live, competitive moment the Phase Two campaigns are built around.
Architectural photography
Twilight capture, 570 Evelyn Place, Trousdale Estates.
Lifestyle narrative
Selling how a home is lived in, not just its specifications.
Interior photography
Light, volume and finish — the details buyers compare.
Detail photography
Consistent editorial standard across every image.
Dedicated property website · live countdown
A bespoke campaign site with a defined auction date — the model for the Whitmore Villas investor and buyer sites.
Chinese-language campaign assets
Bilingual EN / 简体中文 presentations already produced with Cindy Chin.
Work samples from recent Sellers Reserve campaigns. Shown to illustrate production standard only; no sale results are implied. Whitmore Villas media will be newly produced.
| Strategic repositioning and creative design | $4,000 | 8% | |
| Cinematography, photography and content | $7,000 | 14% | |
| Website, investor materials and digital presentations | $4,000 | 8% | |
| Investor research and direct outreach | $6,000 | 12% | |
| Digital advertising | $14,000 | 28% | |
| Chinese-language and international marketing | $5,000 | 10% | |
| Events, signage and auction production | $5,000 | 10% | |
| Optimization and contingency | $5,000 | 10% | |
| Total | $50,000 |
$2,174
per residence, allocated across the 23-unit inventory
The investment funds one integrated campaign infrastructure — not 23 separate advertising programs.
The contribution is additional to the transaction-based fee. The final marketing authorization will define payment timing, expenditure controls, reporting and the treatment of unspent funds.
≈ 4 months to recover capital
≈ 8 months to recover capital
≈ 18 months to recover capital
Method: gross = residences × price × (1 − discount). Selling costs = gross × (fee + other costs) + marketing. Holding: scenario A carries the full inventory until closing; B and C sell down evenly, so on average half the inventory is carried over the period. Holding cost defaults to $0 until you enter a figure.
Illustrative only · Not a forecast or valuation
4.5%
Combined transaction fee, of the final sale price
2.25%
Sellers Reserve
2.25%
Real Brokerage OC / Cindy Chin
Sellers Reserve · Michael Mahon
Overall marketing strategy, campaign design, media production, advertising coordination, buyer acquisition and execution.
Cindy Chin · Real Brokerage OC
Developer relations, local and international buyer engagement, inspections, negotiations and transaction coordination.
Separate
The $50,000 developer marketing contribution is separate from the transaction fee.
Brokerage compensation is negotiable and is not set by law or industry standard. The equal split is proposed subject to the final approved brokerage and compensation structure. The final agreement will address any cooperating buyer-broker compensation and applicable licensing requirements.
18-day campaign · decision milestone at tender close
Dates are proposed and depend on approval and operational readiness. They describe campaign periods, not guaranteed closing dates for all 23 residences.
Marketing expenditure
$18,400
Qualified investor registrations
14
Buyer enquiries
126
Property inspections
38
Tender submissions
3
Auction registrations
—
Offers received
5
Contracts executed
2
Residences sold
2
Gross sales value
$1,7xx,xxx
Estimated net proceeds
$1,6xx,xxx
Escrow status
2 open
Remaining inventory
21
Strategic lead · campaign execution
Founder & CEO · Sellers Reserve · CA DRE #02076897
27 years in Australian and Californian real estate and more than 2,000 homes sold across his career, per the Sellers Reserve biography. Michael developed the Sellers Reserve competitive sales methodology and will lead repositioning, the tender and auction strategy, media and execution.
Full biography
Developer relations · buyer networks · transactions
Broker Associate · Real Brokerage OC · CA DRE #01921826
Founder of Cindy Chin Realty International and leader of REAL RISE OC, with a practice across Orange County and Greater Los Angeles. Cindy brings local market knowledge, developer relationships, Chinese-speaking buyer engagement, buyer introductions and brokerage expertise.
Full biographyTwo professionals. Clearly defined responsibilities. Personal accountability for every phase.
The Market Has Already Seen Whitmore Villas.
Now It Is Time to Give the Market a Compelling Reason to Act.
SELLERS RESERVE
Perception Creates Value. Competition Drives Value.
In collaboration with Cindy Chin | Real Brokerage OC